Home RSS Feed

Innovation Platform renewed catalogue now online

Year in and year out, MoOD brings a presentation of the latest developments in the area of innovative fabrics and decorative upholstery materials. The great ambition is to stimulate, support and give a platform for innovation. The 2009 selection is know available online for whoever has a current interest in furnishings, window and wall coverings.

Click here to view all samples.

Blue Drop Online Catalogue

From all the products submitted for the sample banks, an international jury of specialists has granted a “Blue Drop” to the best. Out of this “shortlist” the winners have been selected in 7 categories. The complete list of Blue Drops, with the judges’ reasons and photos, is now available in an online catalogue

With Blue Drop, MoOD seeks to devote the creativity and inventiveness in the industry that it deserves. Blue Drops do more than assign a label to a ‘lovely’ fabric: also the economic relevance, innovative character, attention to ecology and technical inventiveness play a role. The reasons for the judges’ choice will also be provided and published.

Go to the Blue Drop Online Catalogue page by clicking here.

Innovation Platform travels to Sydney

For the second time around, the MoOD Innovation Platform sample bank will move to Australia. From 3 until 5 February visitors of Decoration + Design will get the chance to see and touch the large collection of inspiring and innovative materials which were provided by the MoOD 2009 exhibitors and non-exhibiting companies.

DECORATION + DESIGN is Australia's leading soft furnishings & interior products Trade Fair showcasing the latest designs from Australian manufacturers and importers. This Fair gives interior designers, decorators, architects, furniture and furnishing buying groups and retailers the opportunity to see and buy the latest products, learn the latest industry developments.

This event is co-located with the AUSTRALIAN INTERNATIONAL FURNITURE FAIR which brings a complete range of new releases by Australian and international manufacturers & wholesalers.

Learn more on Decoration + Design Sydney: http://www.decorationdesign.com.au

Get an overview of MoOD

Get an impression of what THE international trade fair for upholstery, window and wall coverings stands for. MoOD brings authenticity, quality and selectivity for both the residential and the contract market.

Please allow some time for the video to load, then click the play button.

MoOD Report: Exhibitors and visitors back up MoOD in a convincing way

Even though my team and myself were totally convinced of the MoOD concept and of the necessary transition of Decosit Brussels to MoOD, it remained to be seen what the first edition would bring and how people would react to it. It must be said: we were pleasantly surprised how convincingly both exhibitors ànd visitors backed up MoOD.

It strengthens my conviction and induces me and my team to keep on working hard on the development of MoOD, to the new impulse we give to the market. For doing this, I get my strength from the exhibitors’ (70% of the answers processed) and visitors’ (450 answers processed) inquiries.

Clear numbers confirm MoOD’s cornerstones:
1. the extension of the product range with window and wall covering
2. the new look and communication
3. the international character
4. the quality
5. producers with their own collection

Despite the lower visitor numbers, especially on days 3 and 4, the unfavourable economic circumstances and the changing travelling behaviour (less persons travel for shorter periods of time) we left the fair with a good feeling.
This good feeling is confirmed, again basing ourselves on the inquiries.

That the professional level of each exhibitor and visitor in Brussels was high is generally recognised and is a major advantage. On the other hand, we will strive towards even more quantity, both on the exhibitor and the visitor side. Besides this, we notice outdoor, innovative products and the contract story are all new angles for looking at things and that these are at the same time markets that gain in influence.

Three or four days?

The tendency is generally known, but first a thorough analysis must be made before we make a decision. We will react with a becoming reaction and will communicate the decision before the end of October.

In the meantime, we thank you from the bottom of our hearts for your trust in MoOD – Meet only Original Designs – and hope to welcome you again in Brussels next year. Together, we step up our efforts in 2010.

SURVEY RESULTS

70% EXPRESSED THEIR OPINION THROUGH THE EXHBITOR'S INQUIRY

The exhibitors experienced the transition of Decosit Brussels to MoOD as succeeded.

Have expressed their satisfaction on:

1. the product offer: 91%
2. the lay-out of the halls: 87%
3. de communication: 86%
4. the look of MoOD: 85%
5. the international character: 83%

The name awareness of MoOD (63%) still has to grow over the coming two years.

High score for quality

When talking about dropping visitor and exhibitor numbers, this may come as a knockdown. But otherwise we are extremely pleased with a score of
85% for the quality of the visitor and
88% for the quality of the exhibitors.

77% are satisfied with their participation
and that is why 90% states definitely or most likely to participate in MoOD 2010.
The number of useful contacts gets a satisfaction rate of 72%, the business volume scores 64%.
The wholesale trade, the furniture manufacturers and the major chains of department stores respectively are the most important customer groups. Here as well, we come to the conclusion they are active in both the contract and the residential market.

450 VISITORS GIVE THEIR OPINION

The visitor reacts in a positive way to MoOD

81% are pro the new fair concept MoOD.
83% think weekdays are better than weekend days.
83% are positive about the product offer: upholstery, window and wall covering.
84% think the segmentation of the halls is good.
87% praise the exhibitors level of quality.

80% are satisfied

with their visit to MoOD and indicate they will come again next year.

Day 3 at MoOD - Outdoor and more

A visual report on the third MoOD day! With a focus on wallcovering. Exhibitors talk about their products and why they are present at MoOD.

Please allow some time for the video to load.

Day 2 at MoOD - Blue Drops & Colours

Second day at MoOD - Meet only Original designs, with a video report including the very first Blue Drop Awards ceremony. Learn more on what colours were on display in the halls...

Please allow some time for the video to load.

Day 1 at MoOD - Meet only Original Designs

A visual report from the very first fair day of MoOD - Meet only Original Designs at Brussels Expo.

Please allow some time for the video to load.

Trendease.tv: Getting in the MoOD

Where can one find creativity and innovation in upholstery, window treatments, wallcoverings, and the world of materials? At MoOD, formerly known as Decosit, attendees can ‘meet only original designs’. At this international event each exhibitor owns and produces its collection, giving customers flexibility and confidence in their purchases. The Trendease Team found oodles of inspiration on the revamped show floor. In this episode get an in-depth look of the exhibition’s offerings as our host, Jennifer Castoldi, gets you into the mood!

Please allow some time for the video to load.

Velocity Kills The Cat - order the MoOD inspirations book

Could it be that speed has caught up with us? Many people want to slow down. They find it highly inappropriate to squander money in times of crisis. But some of us think it is just for show: who else is buying the £3,500 Balmain jacket or the £1,500 jeans from Net-à-porter? Glamour magazine Tatler calls them the NFP’s, the ‘new faux poor’. They spend money like never before, but they don’t show. The new trends are discrete luxury and generosity.

The first theme of ‘Velocity Kills the Cat’ is called ‘Englishness’. The classical English society that placed a stylish stamp on the colonial period is an inexhaustible source of inspiration.

‘Reputation Garage’ is both rebellious and experimental – and eagerly picked up by the smarter brands with a reputation.

‘Ayni’ inspires with a concept that is borrowed from an old Andean culture: a lifestyle based on reciprocity, mutuality and unity with the environment.

Get informed before your visit at MoOD and order the MoOD inspirations book now.

Velocity Kills the Cat - inspirations 2010 / 2011 at € 25,- (shpping costs included).

Download the order form here